(Off Topic) What makes a blog popular

As Wajcman (p.11) notes, “qualities associated with manliness are almost everywhere more highly regarded than those thought of as womanly.” In this case, discourse practices that construct weblogs as externally-focused, substantive, intellectual, authoritative, and potent (in the sense of both “influential” and “socially transformative”) map readily on to Western cultural notions of white collar masculinity (Connell, 1995), in contrast to the personal, trivial, emotional, and ultimately less important communicative activities associated with women (cf. “gossip”). Such practices work to relegate the participation of women and other groups to a lower status in the technologically-mediated communication environment that is the blogosphere, and more generally, to reinforce the societal status quo.

- Susan C. Herring, Inna Kouper, Lois Ann Scheidt, and Elijah L. Wright, Women and Children Last: the Discursive Construction of Weblogs